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The principle of reciprocity and becoming a good negotiator

The Lost Book of Sales

As we'll see in a moment, understanding the power of reciprocation is not only a valuable instrument in controlling the outcome of a negotiation, but when deployed skillfully, the party you negotiate with will feel more engaged and responsible in carrying out their fair share of the agreement. A win-win-win. What gives?

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Be prepared for negotiation. Exclusive product launches.

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How virtual data rooms benefit modern investment banking

PandaDoc

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

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How to organize your virtual data room with a data room index

PandaDoc

” Subfolders : Use these for detailed categorization, such as different types of contracts or financial reports. This is particularly important for projects involving cooperation with several investors working to launch an IPO, or involved in conducting due diligence.

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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Hollywood writers negotiated new contracts to continue earning a living when genAI could use their ideas to create new plot twists. Looking back at ChatGPT’s debut ChatGPT launched on Nov. Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today Get the daily newsletter search marketers rely on.

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Steps on How to Become a Sales Rep: A Comprehensive Guide

Lead Fuze

In this blog post, we will explore the role of sales representatives – from negotiating contracts and identifying leads effectively, to building relationships with potential clients. They conduct business operations, negotiate contracts, identify leads, contact prospects, and close deals.

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5 tips to get more value from your tech stack

Martech

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding. Invest in team training Knowledge disappears with turnover.