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Project management for in-house SEO teams: 6 best practices

Search Engine Land

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. I have used this functionality in both Jira and Asana, saving me up to an hour every week.

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5 tips for successfully adding martech to your stack

Martech

The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

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5 tips to get more value from your tech stack

Martech

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. I’ve contracted accounting help. Anita Kutlesa. NanoGram Devices Inc., Coverity Inc., Buongiorno USA Inc.,

Finance 129
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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. But that doesn’t mean they’re all bad.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. In August, major brands began pausing their ad spend on X after learning campaigns appeared under pro-Nazi content.

Retail 129
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The sales ops tech stack (Part 1)

InsightSquared

As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team.