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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 128
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How to Build a CSM Team That Generates 130% Net Retention with Talkdesk (Video + Transcript)

SaaStr

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Decide Base Pay vs. Variable Pay (Commissions). Create a 2-Page Contract and Get Mutual Commitment [TEMPLATE PROVIDED]. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Step 4: Decide Base Pay vs. Variable (Commissions). Establish Role Levels.

SQL 103
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Licensing OEM software. OEM deal structure.

GTM 74
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Why You Should Kill Your Competitor in SaaS

SaaStr

First, at a strategic level, the founder/CEO has to see the future, a positive future, that is 100x bigger than today. There are two reasons to kill your competition, one strategic, one tactical. But in a rich workflow, high functionality space, the market can really generally only support 2 leaders, and maybe 1 follower.

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Why RevOps Is the Answer to Your Compensation Planning Headaches

Hubspot

Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. In these examples, maybe Product X is a lot easier to sell and comes with a higher commission rate than Product Y. What about different commission rates for different industries?

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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? Should sales commission be paid on renewals?