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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 128
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Opportunistic side bets by signing up some commission-only sales agents.

B2B 78
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

To understand perceptions of the platform, TikTok commissioned a Neilsen study. To amass UGC strategically, give your audience a reason to create. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. Set your audience a challenge to create user-generated content.

Customers 115
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. And for those who are ready to commit, CTA buttons are strategically placed down the page. SEO, email marketing, Facebook advertising).

Growth 113
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How to Set Sales Quotas for Effective Business Growth

Lead Fuze

Additionally, we will touch upon the significance of adequate commission caps as part of these strategies. Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions.

Quota 52
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How to Build a CSM Team That Generates 130% Net Retention with Talkdesk (Video + Transcript)

SaaStr

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Decide Base Pay vs. Variable Pay (Commissions). Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Before you can decide base pay or commissions, you need to start by deciding On Target Earnings or OTE. Step 4: Decide Base Pay vs. Variable (Commissions).

SQL 102