PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.
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