Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Here, we aim to streamline potential strategic options and select the implementation strategy. Geolocation platforms (e.g., Ecommerce platforms (e.g.,

Objectives and Key Results 109

Objectives and Key Results X-functional Intrinsic Construction 109

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. They provide technical and strategic support for marketing software tools, workflows and processes. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 88

X-functional Objectives and Key Results Technology Technology 88

Search Engine Land

MARCH 15, 2023

Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future: Trust but verify When validating technical SEO work done in the code, don’t assume everything has been implemented correctly. How to write an effective SEO ticket.

Product 87

Product X-functional Objectives and Key Results Engineering 87

ConversionXL

JULY 15, 2020

While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success. What will I do today to move forward on strategic projects (not BAU)? Strategic-level user stories guide marketers in their tactical decision-making. Image source ).

X-functional 87

X-functional Technique Strategize Campaign 87

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 109

Finance X-functional Launch Objectives and Key Results 109

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. And for those who are ready to commit, CTA buttons are strategically placed down the page. On its official launch in 2014, it had 15,000 daily users.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Highspot

MAY 20, 2022

Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Your enablement function is also responsible for socializing your playbook with your sales team and achieving rep buy-in. Still, you want to launch the final product strategically to ensure adoption in the long run.

Territory 52

Territory X-functional Cross-sell Sales 52

ConversionXL

AUGUST 31, 2017

Chloe O’ Keeffe , Associate Conversion Consultant at Conversion.com, shares some pros and cons: Chloe O’ Keeffe: “Pros: The interface is really clear to understand and launching or monitoring tests is easy. You can launch new tests with a point-and-click visual editor. No coding skills necessary. Conductrics.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Only category connoisseurs could highlight some functional differences between the shoes.

A/B testing 162

A/B testing X-functional Price Gaming 162

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. This isn’t guesswork; it’s strategic empathy at play here.

Sales 52

Sales Strategize Niche Lead generation 52

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. But even though I’ve always been strategic about my in-person opening lines, I only recently began applying the same level of thought to my online messages -- a common sales email mistake.

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

JUNE 23, 2019

Companies that design for credibility have a strategic advantage over the competition. For example, your wife said Product X is good, or your friends said Service Y sucks. A note of caution: if your last news item was published two years ago (“We launched a new website!”) A jobs page. Have a social media outlet.

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

OCTOBER 26, 2022

To amass UGC strategically, give your audience a reason to create. Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. As people began to interact with the ads, The Essence Vault launched creative workshops and boosted those to increase visibility further.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . It’s time to get together with heads of departments to get answers to more strategic questions. Experimentation launch. cross-functional teams) or working practices (e.g., Education program launch.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Sales Hacker

JUNE 20, 2019

3) Sales Ops has grown from tactical to strategic. I was responsible for onboarding hundreds of salespeople, training the entire BDR, AE, CS, and Support functions. 4) Sales Enablement, at most companies, has yet to experience the “tactical to strategic” movement mentioned for Ops above. Sales Enablement Debriefed.

Quota 70

Quota X-functional Strategize Contract 70

ConversionXL

SEPTEMBER 13, 2017

The more information and time you have to strategize a method for retaining customers, the more likely it is that you’ll build a dedicated, loyal customer base. To combat this, the company launched a full-frontal assault of customer churn by defining their users’ issues. Have you improved some function of the site?

Customers 110

Customers X-functional Price UX 110

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. Where do you cut out the soft launch. What’s the strategic value? We’re asking a lot of questions.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

ConversionXL

JANUARY 24, 2017

The future seems to belong to those moving far past myopic CRO practices and into the strategic and universal realms. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. But human creativity and strategic input still applies. Image Source.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Value = (Knowledge + Process) x Skill x Attitude. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. Dell launched an entirely new Dell.com frontend and backend.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SBI

MAY 21, 2019

May 21, 2019 08:00 AM EDT CHICAGO–(BUSINESS WIRE) – Mediafly , a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, today presents a brand new platform interface and added functionality to meet the needs of sellers across the globe.

Sell 30

Sell X-functional Healthcare Quota 30

SaaStr

OCTOBER 30, 2020

As you probably remember in the early 2010s, their mobile app store launched and kind of started to scale out. As you remember, very few people had mobile apps because it had just launched. The salesperson now isn’t just getting a name and email and this guy or girl wants to talk at X time.

A/B testing 77

A/B testing X-functional Launch Start-ups 77

ConversionXL

SEPTEMBER 13, 2012

Companies that design for credibility have a strategic advantage over competition. your wife said it’s good or your friends said service X sucks). A note of caution: if your latest news item was published 2 years ago (‘We launched a new website!’) Reputed credibility – third party reference (e.g.

Trust 133

Trust X-functional Price Contact 133

SaaStr

AUGUST 30, 2019

Whitney Bouck: I don’t know if I know the exact questions, but I think what I’d be looking for if I were the CEO hiring people and testing for that, I’d be looking for answers to questions like, “Okay, we’re trying to launch this new product. So the head of marketing, for example. So completely shifted.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Once you take a Snap, you have a few options: Discard your story by pressing the "X" icon in the top left.

X-functional 53

X-functional Follow-up Promote Start-ups 53

SaaStr

JANUARY 10, 2020

With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Bob Moore: Yeah, I think there is a lot of the strategic and the tactical definitely mixed with each other.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can launch new tests with a point-and-click visual editor. We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post – until now.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

AUGUST 26, 2022

X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. First is strategic, and then the tactical. That’s the strategic. When did you start the company?”

Quota 82

Quota Growth Product Closing 82

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. It’s really just a launching point for the next thing. It’s not a celebration.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

OCTOBER 24, 2019

Your burn shouldn’t be too high, you cannot have a disappointing product, you should build a full-fledged product before you launch, you need to be in a massive market, you need big commercial traction to build value, you need to be in the US, really all those things. I mean we definitely, definitely did not launch too late.

Growth 41

Growth Launch B2B Networking 41

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer. Because marketing is the revenue function. Marketing is the customer service function, etc.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

Hubspot

AUGUST 17, 2021

Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. In these examples, maybe Product X is a lot easier to sell and comes with a higher commission rate than Product Y. Maybe, that means they’re selling one-year deals when the company wants two-year deals.

Commission 82

Commission Quota X-functional Finance 82

Hubspot

DECEMBER 28, 2012

Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. But what about the follow-up email?

X-functional 78

X-functional Promote Follow-up Contact 78

Hubspot

SEPTEMBER 17, 2018

Launch a new product? Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60. What’s the goal? On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

SaaStr

JANUARY 3, 2020

296: The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.

Contract 10

Contract Price Commission Conversion 10

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. It functions similar to a case study or a customer success study. We did this thing. I don’t know. I don’t know.

Pipeline 50

Pipeline B2B Sales Pitch 50