Pointclear

JUNE 7, 2011

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. As a matter of fact, successful lead generation processes rarely run what we know as "campaigns."

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. But what if your data analysis shows that a specific delivery cadence generates the most response?

A/B testing 119

A/B testing Tradeshows Finance Cross-sell 119

SBI

OCTOBER 6, 2019

6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. In a sea of predictive noise, MORE INFO. Prospect Intelligence.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Salesmate

MARCH 2, 2021

They also help you track contract value and even forecast future sales projections. “Real estate agents earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a customer relationship management tool (CRM) than agents who earn less.” Lack of Time.

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Like other lead generation tactics, connecting with virtual event attendees is often based on an exchange of value.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Sales Hacker

APRIL 21, 2022

This was all in an effort to increase our average contract value (ACV). We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. Lead generation for the enterprise has changed dramatically over the last ten years.

Legal 87

Legal Cross-sell Contract Price 87

SBI

NOVEMBER 7, 2019

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

Customers 20

Customers Tradeshows Technology Technology 20