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This day in search marketing history: January 8

Search Engine Land

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Utah Has Highest Google Usage, West Virginia The Lowest. Apparently In Limbo, As Contract Running Out. Yahoo’s News Digest App Is “Summly 2.0”.

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

It was in Utah, it wasn’t moving. We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. You have to constantly remind yourself revenue, revenue growth, retention, net promoter score, eNPS or Employee Net Promoter Score.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Aaron : I know that if someone’s not working out for one reason or another, and we just had this, maybe they’re lightly toxic, maybe we had someone who was promoted from a customer success role in our company to sales. For building out your teams here, talk about promoting from within. Aaron : And they just have to do it.

Growth 81
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

Sell 59
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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

When you send a reminder email to an event that is not fit for the customer, you could lose their trust. This starts from a place of connection and trust, which makes it easier for the recipient to engage with the rest of the email. Example: “ Thanks for registering for our one-hour [webinar title] at [X time/date].

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Clawbacks have been widely used as part of employment contracts across many industries, particularly since the financial crash of 2008, as a means to protect a business against fraudulent activity. And, even if the contracts themselves adhere to these regulations, a single miscalculation or accounting error can put a company at risk.