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Lunch and Learn - 12 Sales Lessons from Rich Ambrose

Anthony Cole Training

In 1987, when I entered the life insurance business with David Zimmerman at National Life of Vermont, I learned that selling life insurance was truly "selling" and my experience with Nautilus had been merely "order-taking". Can your clients or prospects say the same thing? in Dallas, Texas. I thought that was selling.

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Sales Managers – Why Isn’t Goal Setting Easy?

Anthony Cole Training

I was first introduced to goal setting in sales when I was an insurance agent with National Life of Vermont. Towards the end of my career, I contracted with a sales trainer, Tom. The General Agent was Dave and his manager was Bob. Based on that equation, the established goal was to write 100 lives. You do the math. Well, not entirely.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing. Practice active listening Be uniquely present when talking to a prospect. Find empathy to make connections Connect with a prospect by making them feel included, appreciated, and heard.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Salesforce

Each one of your reps has consistently demonstrated product knowledge in meetings and built strong relationships with clients, leading 100% of your customer base to renew their contracts. They’re responsible for cold calling potential clients, sales prospecting, and setting up initial meetings to make connections.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

A reminder email is designed to get prospects or customers to engage or take action, often after failing to do so after repeated requests. Even an email sent first thing Eastern Standard Time means that it may arrive in the wee hours of the morning for West Coast prospects. Engage buyers everywhere What is a reminder email?