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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Thus, this CTR study signifies that ranking higher means more traffic.

CTR 81
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Why is content marketing important? 9 reasons to use content

Search Engine Land

To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust – all of which helps your business generate better leads, more conversions, and more sales. The #2 organic position has a CTR of 18.4%.

CTR 95
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YouTube advertising: The ultimate guide

Search Engine Land

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1 Marital status.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

This wasn’t necessarily strategic; it was simply the only option we had. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Text generally takes away valuable real estate from images. Use it sparingly.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc.

Gambling 101
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Adapting to the New Era of Search, According to Moz's SEO Scientist

Hubspot

How to Optimize for Higher On-SERP Conversions. A "conversion" isn't the same for everyone — it's all in how you define it. A conversion for a SaaS company might be the act of purchasing a software subscription, while a conversion for a local business might be as simple as a searcher calling their business.

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The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Benefits of PPC. It’s equal to Maximum Bid x Quality Score.