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How to use Microsoft Clarity for deeper website analytics

Search Engine Land

Many tools, like Hotjar and Mouseflow, offer heatmapping and session recording software, often as part of more comprehensive UX solutions. Clarity is not just an analytics or UX tool; it should be considered a part of the digital marketer’s basic toolkit. Where their mouse gets stuck. When they pause to take a minute to consider.

GTM 105
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How to use Microsoft Clarity for deeper website analytics

Martech

Many tools, like Hotjar and Mouseflow, offer heatmapping and session recording software, often as part of more comprehensive UX solutions. Clarity is not just an analytics or UX tool; it should be considered a part of the digital marketer’s basic toolkit. Where their mouse gets stuck. When they pause to take a minute to consider.

GTM 73
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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Generic messaging kills conversion. This misstep introduces significant risk.

GTM 99
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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Using events as a way to engage with customers and drive conversations. 23:09) Strategies for hacking events to drive conversations. (27:49) 23:09) Strategies for hacking events to drive conversations. (27:49)

GTM 106
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11 Analytics Experts Share Their Favorite New Features of GA and GTM

ConversionXL

My favorite GTM release of the year is hands down the two new triggers released in October 2017: Scroll Tracking & Element Visibility. By finding ‘opportunities’ and ‘anomalies’ you can optimize your website and marketing campaigns for conversions. My favorite addition to GTM in 2017 is the visibility listener.

GTM 133
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Micro funnels: What They Are and How to Use Them

ConversionXL

Once you’re generating some leads, the next logical step is to improve the conversion rate. Depending on your niche, there are different tactics and methods for improving conversions. I’ll also provide a working GTM template to help you do this. Free UX & Usability course. Free UX & Usability course.

GTM 129
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Ray, welcome to the podcast, man.

GTM 66