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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

I used up some vacation days last week and was rewarded with some fine weather as I made a trip up to Rhode Island. About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. Why we care. Attribution has long been an issue for marketers.

Launch 79
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What Is Digital Consulting, and How Do You Start?

Hubspot

Those areas of focus could include: Digital strategy: This skill refers to improving a business with technology. Digital consultants in California, Delaware, Rhode Island, Virginia, and Washington tend to make the highest salaries. Similarly, McKinsey Digital was involved with the launch of the first entirely digital bank.

Consult 82
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

I’m on a boat in Rhode Island. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company. You’re on a boat. Bernadette Nixon: That’s right. I’m sure many of you use New Relic.

Retail 79
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Here are four best practices to follow to launch a successful ABS strategy: 1. Personalization technology can create a unique experience for visitors and present opportunities for your sales team to follow up with prospects.

Sell 59
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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Pain points can be anything from operational hurdles, like approval red tape, to financial constraints and technological limitations. You could also ask about an internal process that works really well for them — discovery interviews or launching new initiatives, for example. Watch the demo What is a customer pain point? Learn more

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

When to negotiate a contract The contract creation and negotiation process How to improve contract negotiation core skills 9 contract negotiation tips Learn 3 ways to sell faster with Salesforce CPQ See how Salesforce CPQ helps sellers close faster, and companies launch new revenue models in days, not months. Answer questions early and often.