Hubspot

FEBRUARY 23, 2016

Well, that's exactly what happened to a technology provider called Marco. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Ask a Marco Advisor": 7.26% conversion rate in the first six months.

Tradeshows 50

Tradeshows Launch Promote Technology 50

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." This is a good thing!

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Pointclear

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70

Salesmate

MARCH 2, 2021

“Real estate agents earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a customer relationship management tool (CRM) than agents who earn less.” In this way, CRMs make it easy to priorities leads depending on their engagement with your business.

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Like other lead generation tactics, connecting with virtual event attendees is often based on an exchange of value.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Sales Hacker

APRIL 21, 2022

We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. When putting together pricing and packages, there’s a few common pieces of technology that get put into enterprise packages. Most companies will create a special enterprise package.

Legal 87

Legal Cross-sell Contract Price 87

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. It’s a great lead generator. As far as additional career goals, I would love to serve on the board of a technology company. ” You aren’t going to screw up a deal with one or two mediocre conversations. Alice Heiman. How long have you been in sales? .

Sales 90

Sales Up-sell Start-ups Cross-sell 90

SBI

NOVEMBER 7, 2019

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

Customers 20

Customers Tradeshows Technology Technology 20

Hubspot

JULY 21, 2015

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. You write a blog post about your infographic generator, and included a link to the tool in the post so people can try it for themselves.

Networking 78

Networking Entertainment Promote Lead generation 78