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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New GA4 fractional, cross-channel web conversions feature on April 18. Google CEO Sundar Pichai told Steven Levy in a Q&A published on Wired in September: “[SGE] will have a space for ads in a way that makes sense for users and particularly on commercial queries.” New item-scoped custom dimensions for GA4 on March 17.

Retail 126
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

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The Best 14 Website Plugins in 2019

Hubspot

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. Simply set one up, and your site can run smoother and offer features your users want. Image Source. Image Source.

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Adopting artificial intelligence in your sales process

PandaDoc

When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs. For the cases that include crafting personalized messages, you can use ChatGPT or any other AI-powered conversational chatbots.

Process 52
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers from Gen X expected phone calls and handholding. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. Many B2B brands are used to acquiring customers and nurturing leads with sales reps. Conversion.

B2B 130
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How to Build a Product Launch Strategy

ConversionXL

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions.

Launch 96
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How to Identify Customer Pain Points: Comprehensive Guide

Lead Fuze

Take LeadFuze , our lead generation software, for example. Sales Reps: Understanding client needs boosts conversion rates with personalized solutions. Tailor solutions that address specific needs and boost conversion rates. By doing so, they can tailor solutions that address specific needs and boost satisfaction levels.