Advertorials Can Work—If You Get It Right
ConversionXL
JUNE 23, 2020
Businesses can tell a story, help customers understand a complex product, and develop trust by providing value, not just asking for a sale. Let’s say you’re doing an advertorial for CRM software. You could start by running a “site:forbes.com CRM” search. Local Listings; Glassdoor; Manta. Define your angle. Start with a headline.
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