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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. Excel at both strategy and execution.

Product 127
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

We remain optimistic about the prospects of cross-border SaaS. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Org Building Ideas for Cross-Border Companies. Learnings on GTM.

GTM 84
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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 82
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15 Proven Strategies to Improve Sales Performance 

Highspot

Sales performance is affected by your enablement efforts, such as sales training or content management; sales productivity; your customer experience; your cross-functional alignment across sales and marketing team members; and your company culture. What Factors Affect Sales Performance. Refresh your sales strategy. Coach your coaches.

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15 Proven Strategies to Improve Sales Performance 

Highspot

Sales performance is affected by your enablement efforts, such as sales training or content management; your customer experience; your cross-functional alignment; and your company culture. That’s because certain sales models are better suited to certain types of businesses, selling motions, or solutions. Make decisions with data.

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Tier Sales: How B2B Sales Teams Win Tier 1 Accounts

Lead Fuze

Sales and marketing teams adopt ABS and ABM programs in order to be strategic. They target those who are in-market, consuming content from them. Many companies are committed to diversity, but need better sales and marketing strategies when they see that 60% of accounts don’t want to change. But then things change.

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Lessons from New Relic: Five Critical Steps to Scaling Enterprise (Video + Transcript)

SaaStr

Fast forward to today, we’ve crossed the $400 million revenue mark. We announced tomorrow, but we’ve crossed that line and now we’re at about 55% of our revenues coming from the enterprise. So we’ve gone through a pretty massive transformation as we’ve taken on the enterprise market.