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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

B2C 95
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Master the Sales Development Playbook to Boost Growth

Highspot

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ Our unanimous pick? who am I kidding?

GTM 93
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Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Data-driven Marketing Executive. What’s better than one team winning … three!

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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Remind me again – what is RevOps?

Finance 101
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SaaStr Podcasts for the Week with Zoom and Menlo Ventures — September 20, 2019

SaaStr

The group that I was in was actually made up of the WebEx acquisition and so all of, kind of, our marketing initiatives were run outside of corporate marketing. I mean, I’m a firm believer that people don’t wake up in the morning thinking about your brand. Harry Stebbing: No, I do agree.

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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

How the numbers add up. CASE IN POINT: Many SaaS companies can demonstrate the ability to get to $1M in ARR by pursuing 10,000 prospects with the “hack” of high-frequency email chains to set up demos. This is indicative of a stronger position in the market. EXECUTE THE GO TO MARKET PLAN. When to Accelerate Growth?

Growth 88