Martech

OCTOBER 19, 2023

Our head of sales also has two primary KPIs: new revenue and CR from SQL to the client. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product 133

Product Contract Drivers/motivators SQL 133

Martech

APRIL 9, 2024

Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

SQL 115

SQL Cross-sell Campaign Trust 115

Sales Hacker

FEBRUARY 7, 2018

HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? DECREASE IN SALES CYCLE – The Sales Cycle is measured between SQL and WIN stage. Tell tale signs of being in the launch window. Add new products/services to uplift the price, and create upsell/cross-sell opportunities.

Growth 100

Growth GTM SQL Strategic partnership 100

Sales Hacker

APRIL 21, 2021

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Creates processes to enhance cross-functional collaboration between sales, marketing, and customer success. Partner with cross-functional teams to advise on impact of new and existing initiatives or launches.

Finance 116

Finance Cross-sell GTM SQL 116

Heinz Marketing

JUNE 7, 2021

We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. And so, as we have evolved complex buying and selling, the model has evolved as well. It’s a common noun in B2B.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

Search Engine Land

APRIL 9, 2024

Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

SQL 72

SQL Cross-sell Campaign Trust 72

Salesforce

DECEMBER 14, 2023

Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

SQL 72

SQL Cross-sell Campaign Trust 72