SaaStr

MAY 19, 2019

” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! But yes, the core market is mature — but at $640m+ ARR. It takes them over a year to go profitable on an SMB customer. As It Crosses $650m in ARR. and LTV is $2,398. A LTV/CAC of 6.0

Non-Profits 108

Non-Profits Cross-sell Price Up-sell 108

Hubspot

OCTOBER 16, 2017

Paying on profit vs. revenue. If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. This structure is relatively rare in selling organizations.

Commission 101

Commission Quota X-functional Non-Profits 101

SaaStr

NOVEMBER 30, 2023

The goal is not just to retain but to grow, cross-sell, and upsell those customers, and the increase in spend and revenue can help drive that. Over 50% of revenue is generated by existing customers through upsell or cross-sell. Cross-selling requires a more diverse product suite. Net dollar retention.

Go To Market 108

Go To Market GTM Cross-sell Growth 108

Closer's Coffee

JUNE 19, 2019

Majority of CEOs would agree that by hiring the right sales manager would catapult the growth of your business by improving efficiency and profitability. On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

JUNE 16, 2022

For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. How to create a marketing playbook.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 90

Trust Objectives and Key Results Engineering Negotiate 90