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How to fix a huge traffic drop after rebranding

Search Engine Land

If the products cross over, make sure you match the product descriptions and selling points to the new audience’s needs so you’re benefiting the customer. Affiliate promotions Affiliates are one of the best opportunities for you to speed up a URL migration and rebranding traffic recovery.

Launch 115
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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things, look at model T-shirts or something. People are buying and selling houses. Right now if you look on the other side, an area I know a fair amount about, look at US real estate.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Well, do the math in your head. You really do. There’s a reason.

Pitch 65
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59
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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

This provision is particularly critical for companies that sell SaaS products. They promote sales behaviors that contribute to sustainable business growth rather than wins at any cost — regardless of a buyer’s fit, need, or qualifying criteria. Therein lies the biggest indirect benefit of clawback clauses.