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How to fix a huge traffic drop after rebranding

Search Engine Land

If the products cross over, make sure you match the product descriptions and selling points to the new audience’s needs so you’re benefiting the customer. Conference in Arlington, Virginia and discussed using “domain reputation score” in their algorithm. When you are customer-first focused, SEO normally comes as a reward.

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Confused By New Data Privacy Laws? Start Here

Salesforce

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). Start your journey +700 points Trail Learn Privacy and Data Protection Law As the debate over a U.S.

Legal 96
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Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry

Hubspot

As Jay says, helping can replace selling, or at least reduce the friction in the sales process. Marcus took a pool business in Virginia that was on the verge of bankruptcy and turned it into a successful behemoth during a recession. Of course, don’t use this opportunity to simply sell. 3) Cross Relevancy.

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Sales Pipeline Radio, Episode 196 Q & A with Lisa Gschwandtner @SellingPower20

Heinz Marketing

This week’s episode is entitled “ The Importance and Power of Editing: A B2B Masterclass (in 30 Minutes!) ” and our guest is Lisa Gschwandtner , Editorial Director at Selling Power. I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. Keith Rabois: There is in another tale two cities is most of the people that were most affected by the March and April shutdowns were not the people that buy and sell houses.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Well, do the math in your head. You really do. There’s a reason.

Pitch 63
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So don’t expect that you can take your product that you sell now to SMB’s and sell the same thing to big companies.