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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

Suggested replacement: Email click-through rate (CTR) and conversion rate Why they’re stronger: CTR tells you your audience found your content compelling enough to click on a link in the email. Measuring the conversion rate from those clicks (e.g.,

CTR
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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Sales Sequence Email Open Rate/CTR Key Question it Answers: Which email messages are prospects opening and which clicking on? This is possible with a call tracking tool that integrates with your customer relationship management (CRM), where your revenue data is stored.

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Tips to Optimize Your Ecommerce Store with AI

Salesforce

” You should analyze key metrics and set benchmarks for each segment and message for open rates, click-through rates (CTR) , and conversion rates. Look for a customer relationship management (CRM ) tool with AI capabilities, as it can manage everything from security and operations to personalization and sales.

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AI: The Key to Maximizing Customer Tracking for Your Startup or SMB

Salesforce

You can also encourage customers to leave reviews on platforms like Google or Yelp. Use an AI-powered CRM A customer relationship management (CRM) helps you track every interaction with your customers, from initial inquiries to repeat purchases.

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How To Build the Email List of Your Dreams

Salesforce

Offering high-quality free content or gated assets in exchange for customers volunteering their information is a great way to get subscribers. Customer relationship management (CRM) is a system that helps you store customer information and track communication history.

CTR
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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Here you will be able to see a graph mapping your clicks, spend, CTR, and more over set periods of time. Look at the CTR of each ad.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.