article thumbnail

This day in search marketing history: March 7

Search Engine Land

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

CTR 96
article thumbnail

13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

1) Promote your best content. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. But how do you figure out what content should be promoted using retargeting ads? Imagine you’re a clothing retailer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A complete guide on Email Automation

Salesmate

CTR is the ratio of the total number of users that click on a specific link in an email to the total number of total users who view that email. The workflows that you created in the previous step can be linked to the e-commerce website to create dependencies between the newsletter and the actual purchase. Promotional emails.

article thumbnail

Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

For example, if optimizing campaign performance is a priority, KPIs like return on ad spend (ROAS), click-through rates (CTR), or cost per acquisition (CPA) can provide valuable insights into the effectiveness of your marketing efforts. Lastly, select metrics that can be accurately measured and reliably tracked over time.

Customers 109
article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Discount means a promotional reduction in the cost of a product or service, commonly deployed to speed up sales.

B2B 100
article thumbnail

Shopping Cart Abandonment: Why It Happens & How To Recover Baskets Of Money

ConversionXL

This is fairly common for the brick & mortar retail stores, and E-commerce is just starting to catch on. Finding the right balance for the airline resulted in 150% higher open rates and 200% higher conversion rates than standard promotional emails (resulting in 1,640% increase in revenue). image source.

Retail 129
article thumbnail

Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)

ConversionXL

As of Q4 2015, 37% of all eCommerce transactions involved multiple devices and mobile commerce now represents 35% of total eCommerce transactions globally. Test Different Product Image Variations To Increase CTR. As you can see this offer is enough to increase CTR back to the store and helps drive more conversions.