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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy. When done right, it makes users feel valued.

B2B 94
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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

How recently have you promoted the post in an email? How recently have you promoted the post in an email? They may be getting more referral traffic than you as well. CTR: Clicks divided by impressions. The valleys are the weekends, when far fewer people are searching for professional/educational content.).

CTR 78
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How to Detect, Repair & Profit From Underperforming Content

Hubspot

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Non-promotional. Educational. This can happen in the wake of social promotion, a loss of referral links on high traffic sites, or a shift in organic search rank. Entertaining.

CTR 78
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The Power of We: Getting Sales and Marketing on the Same Page

Sales Hacker

We concentrated on evergreen, educational content for our blog to address this stage, and we placed a heavy focus on SEO. As we concentrated on increasing our reach, we considered metrics such as branded, organic, and referral traffic volume, as well as page views, unique visitors, social reach, and engagement rate. Consideration.

Referrals 121
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The Complete Guide to Lifecycle Marketing

Hubspot

Your job here isn’t to promote your brand but to make a purchase as seamless as possible, so it’s simple for people to click “Buy.”. Instead of blindly marketing to the masses, you must be strategic and tie your sales directly to your promotion efforts. Referral programs for people who bring in new customers. Congratulations!

CTR 101
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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Distribution Channels: Choose the platforms where you’ll publish and promote your content. Your content should educate, entertain, or solve problems for your readers. Website Traffic: Monitor the number of visitors to your website, as well as the sources driving traffic (organic search, social media, referrals, etc.),

B2B 86
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Image source.

Customers 136