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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Invest time and effort in 301 redirection mapping to preserve link equity and offer a smooth transition for users and search engines. As such, start optimizing early, long before the launch date.

CTR 121
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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

” Slow down: Is SGE actually a ‘plagiarism engine’? Read this again, but apply every statement to Google’s pre-existing featured snippets: “…engine that grabs facts and snippets of text from a variety of sites, cobbles them together (often word-for-word) and passes off the work as its creation.”

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

However, Neeva was the first to implement this in a major public search engine by having it power its impressive and highly specific featured snippets. In other words, a search engine gives results to add to the prompt. Sidebar : Bard’s output has gotten a lot better since launch. The SGE UX is still very much in flux.

CTR 145
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Earlier this week, I wrote an article on mobile UX optimization. The problem (which advertisers and engines alike recognize), is this method greatly undervalues the offline influence some of these search ads can have. You don’t want to optimize for CTR or conversion rate. You want to optimize for more money in the bank.

CTR 90
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How to Conduct a Technical SEO Audit

ConversionXL

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. The pages on your website can only be indexed if search engines can crawl them. Set up canonical tags to point search engines at important pages.

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The No B.S. Guide to Reducing Your Website's Bounce Rate

Hubspot

Immediately, such advice launches into tips like redesign your website! 3) Pour everything you’ve got in to UX. In a Search Engine Watch article , Nick Eubanks makes the point that “design has become a legitimacy signal.” Your CTR goes up. 1) Know who’s visiting your site. Or add more pictures!

UX 75
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). While you can use it much like other social networks -- to publish and share content, and generate new leads -- it also provides content marketers with tremendous SEO value due to the rising importance of social sharing in search engine algorithms. (It 16) Closed-Loop Marketing. 39) Hashtag. 44) Instagram.