CTR Entertainment Niche Service 
Search Engine Land
APRIL 30, 2024
The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. Most businesses running ads already know who the “problem clicks” are from.
Search Engine Land
MAY 30, 2023
Do you feel like they care about educating, entertaining or understanding their customers? But generally, most businesses can find a hook or a niche that is interesting and visual enough. Sharing valuable insights, tutorials, how-to guides, and industry updates can establish your brand’s authority and expertise in your niche.
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ConversionXL
NOVEMBER 25, 2020
Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment.
Search Engine Land
NOVEMBER 17, 2023
Give up on ever making money, sharing your work with others, or promoting your products or services. You might have the best business in the world, but if your site doesn’t account for how users look things up or how services like Google categorize websites, you won’t appear at the top of a search engine results page (SERP).
Search Engine Land
MARCH 20, 2023
Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Also on this day Google Ads Editor version 2.0
ConversionXL
NOVEMBER 28, 2022
TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.
ConversionXL
JUNE 23, 2020
Executed well, advertorials provide value to the target audience while also selling a product or service. If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. What made a book great?
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