ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. You don’t want to optimize for CTR or conversion rate. When they looked at CTR, exact led the pack… by a lot (5.53% vs. 2.73%). While IUC is dramatic, it’s mostly due to exact’s high CTR. Phrase trails behind. Image Source.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. While this is a challenge for some marketers, don't hate the player — hate the game.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

NOVEMBER 13, 2015

CTR, lift, decision fatigue, UVP). Now let’s look at Si digital , which you’ve likely heard of because their site is often celebrated for design / UX… As you scroll down, the pink liquid fills the tube and they take you through their value proposition (e.g. A few examples… Holding a prestigious title (e.g.

Presentation 134

Presentation A/B testing CTR High impact 134

Search Engine Land

NOVEMBER 17, 2023

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We As explained by my friend Ronnie Higgins , director of content at OpenPhone: “People who game algorithms aren’t just an SEO problem. Play stupid games, win stupid prizes.

Engineering 121

Engineering Niche Promote Up-sell 121

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. Some tests are backed up by a large amount of research, analysis, qualitative feedback, UX experts input, etc. we will certainly answer in the negative. Research, research, research.

A/B testing 112

A/B testing Conversion CTR UX 112

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. CTR: Clickthrough Rate. CX: Customer Experience (See UX). UX: User Experience. Have you ever heard an acronym but you didn''t know what it meant? I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). Uses for JavaScript include pop-ups, slide-in calls-to-action, security password creation, check forms, interactive games, and special effects. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. 91) User Experience (UX). 16) Closed-Loop Marketing.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Search Engine Land

NOVEMBER 3, 2023

Various scoring systems emit data, we slap on a UX, and ship it to the user. This is a great UX for learning. The basic game is that you start with a small amount of ‘ground truth’ data that says this thing on the search page is good, this is bad, this is better than that. From the notes: “We get a query.

UX 144

UX Presentation CTR Engineering 144

ConversionXL

APRIL 3, 2019

It’s a game of telephone—best-case scenario is that the distorted information has no effect; worst-case scenario is that it generates the opposite effect. Avoid guessing games (e.g. When we showed larger images, there were fewer products on the page, which lowered CTR. Pitfalls of the unaware practitioner: Oversimplification.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114