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Lead gen tactics for B2B: Best of the MarTechBot

Martech

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Click-through rate (CTR): Track how many people click on links in your emails. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools.

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How to recover from Google Ads performance drops

Search Engine Land

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives.

CTR 97
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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

By taking a holistic approach, you can achieve better results for your business. For organic results: Organic clicks show how often people click your site’s unpaid listing. In combined metrics: Ads and organic clicks represent all clicks from both ads and organic results. Why should you do an SEO-PPC co-optimization audit?

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SEO for Startups: How to Rank Higher and Grow Faster

Salesforce

As a startup, you want to grow — you want your website to appear in search results and reach more potential customers, we get it. With these tips, you can start seeing real results, even if you have limited resources. In fact, a recent study found that ranking at the top of the search results in a niche generates a 39.8%

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6 tips to track and analyze PPC results

Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

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5 ways to align PPC campaigns with business objectives

Search Engine Land

To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics. With this in mind, I’ve come up with five considerations for setting up and adapting your PPC goals and objectives 1.

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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. This post shows you: How to set up your YouTube account and Ads campaign; How to identify your target audience for YouTube Ads; Keys to successful YouTube Ads campaigns; Measurement and attribution for YouTube Ads.

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