article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Click-Through Rate (CTR): Percentage of people who click on a specific link.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Click-Through Rate (CTR): Percentage of people who click on a specific link.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account Development Representative. An account development representative (ADR) is a sales specialist focusing on attracting, qualifying and securing new leads for further engagement, conversion and nurturing by account executives. Business Development Representative. Click Through Rate (CTR). Content Management System.

B2B 99
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CRM: Customer Relationship Management. CTR: Clickthrough Rate. Choose KPIs that represent how your marketing and business are performing. A prediction of the net profit attributed to the entire future relationship with a customer. Learn more about how to make CTAs effective. Learn more blogging KPIs here.).

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). 27) Customer Relationship Management (CRM). Choose KPIs that represent how your marketing and business are performing. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 16) Closed-Loop Marketing.