3 Objection-Handling Lessons from Pandemic Politics
Cerebral Selling
JANUARY 18, 2021
This tactic works because when buyers launch objections, the amygdala, the part of the brain responsible for evoking strong emotional responses, goes on high alert, preparing for a defensive confrontation. A softening statement that both acknowledges the validity of the objection and empathizes with the audience acts as a calming mechanism.
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