Remove Drivers/motivators Remove Gambling Remove GTM
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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. This misstep introduces significant risk. ICP definition. Many do not.

GTM 99
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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 87
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LBS Update #3

The Lost Book of Sales

Today, I store some of them for my own personal motivation. GTM should be cohesive and comprehensive, because throwing reps into new territory without proper support is rarely a good idea. Someone even approached me to translate the article into Chinese for sharing it on Asian social media websites. Hacker News post online.

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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. ‘Profit is a result of user motivation.’ ’ The impact of rising the user motivation is higher than reducing friction. Check out the GTM Container of TNW. Be ambitious and don’t let other people hold you back.

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GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich

Sales Hacker

Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble – Troops.ai The post GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich appeared first on GTMnow.

GTM 122
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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 100