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As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. This misstep introduces significant risk. ICP definition. Many do not.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.
Today, I store some of them for my own personal motivation. GTM should be cohesive and comprehensive, because throwing reps into new territory without proper support is rarely a good idea. Someone even approached me to translate the article into Chinese for sharing it on Asian social media websites. Hacker News post online.
Redesigns aren’t always a bad idea, but redesigns without user research = gambling. ‘Profit is a result of user motivation.’ ’ The impact of rising the user motivation is higher than reducing friction. Check out the GTM Container of TNW. Be ambitious and don’t let other people hold you back.
Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble – Troops.ai The post GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich appeared first on GTMnow.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.
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