Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
Search Engine Land
MARCH 11, 2024
” “Buying paid traffic is the primary cost driver of operating an MFA business. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble. Overcoming paid traffic acquisition costs requires MFA publishers to engage in aggressive monetization practices and arbitrage.”
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