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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

” “Buying paid traffic is the primary cost driver of operating an MFA business. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble. Overcoming paid traffic acquisition costs requires MFA publishers to engage in aggressive monetization practices and arbitrage.”

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GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich

Sales Hacker

Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble – Troops.ai Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Dan is now a co-founder of Dibs Beauty , which is backed by LCatterton and is building more companies.

GTM 95
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10 top marketing podcasts for 2024

Martech

During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. He interviews different CMOs from various industries and explores their thought processes and motivations. The CMO Podcast Host Jim Stengel is a true marketing legend.

Gambling 115
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Sales Route Planners: What They Are + How to Choose One

Veloxy

With a dedicated sales route planner , you have the advantage of carefully selecting the best route, avoiding the gamble of randomly choosing from thousands of less-optimal options. Speedy Route: Suitable for delivery drivers, featuring efficient route reordering and timeboxing for on-time deliveries.

Territory 130
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Lisa McLeod to Keynote Rainmaker 2018

SalesLoft

McLeod will demonstrate that it’s not a zero-sum game – that purpose-driven sellers and organizations significantly outperform their counterparts and will inspire the audience to delve deep to uncover the true motivation behind why sellers sell. There are a lot of great speakers out there.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions.

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Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

In the DACI framework, you assign specific roles: Driver. The Approver then comes back to the team and presents the plan to move forward, assigns roles to the Drivers, and pushes the campaign into the next phase. Are they motivated to complete the action? Here’s where a decision-making framework like DACI comes in handy.