article thumbnail

This day in search marketing history: January 27

Search Engine Land

Google allows ads for sports betting in Louisiana 2022: Advertisers first had to be state-licensed and certified by Google to run gambling ads. 31 2017: Findings and advice meant to provide some anxiety relief and motivation for paving the way with ETAs. WordPress 5.9

article thumbnail

HubSpot Marketers Reveal Their Favorite Campaigns of 2019

Hubspot

Here's the TV spot: "Open Sunday" - Popeyes Louisiana Kitchen. In a short, but sweet, commercial, Popeyes Louisiana Kitchen announces that its popular Chicken Sandwich is returning and that it will now be open on Sundays, unlike its main competitor, Chick-Fil-A. border, won a Gold Clio.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Salesforce

Ochsner Health is the largest healthcare system in Louisiana with more than 40 hospitals and 4,500 physicians. These are two of the main drivers of satisfaction – and a higher star rating. Let’s look at a real-world example. For years, Ochsner was using postal service mailings to reach their patients.

article thumbnail

What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Your reps just need a push to stay motivated. SPIFFs, or S ales P erformance I ncentive F unds, are short-term sales incentives used to motivate salespeople to achieve goals or sales targets within a set timeframe. If you’re looking for long-term, structured motivation, focus on commissions.

article thumbnail

How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Salesforce

A well-designed sales compensation plan — with OTE as an earnings guide — can keep your team excited and motivated. Set commissions: The reason for including commissions in the OTE is to increase the potential earnings, motivating reps to achieve their sales goals. Back to top ) How does OTE work?

article thumbnail

How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

Offer a money-back guarantee or a risk-free trial period: This can help provide a safety net for the deal that can ease customers’ minds and motivate them to make a purchase. This way, no one feels slighted or out of the loop when it’s time to draft contracts.

article thumbnail

How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

3 types of clawback clauses #h-3-types-of-clawback-clauses 5 best practices for navigating clawback clauses Motivate sellers with impactful commissions Use a single platform to give sellers access to commission statements and track progress against goals and potential earnings, all while aligning organizational priorities to seller motivations.