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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142
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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

For most technology product ideas, there are not many other companies (if any) with the skills, resources and motivation to copy the idea and release it first. If the product is planned for an established category with direct competitors, there is likely a sound financial proposition possible. Step 2: Examine the market.

Product 82
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“Content Free” Content

Partners in Excellence

A nice picture, with nothing more than, “Enroll in the service.” ” Well, I wasn’t sure what the service was. The email was well constructed, it served its purpose by motivating me to “click” for more information. In the first case, I get to a beautiful landing page.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113
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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Understanding the motivation for the founder(s) and investor(s) is very important. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. The company is past the MVP (minimum viable product) and is showing initial signs of success.

Sell 78
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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

It’s a great example of how product features can drive organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. Launch Minimum Viable Products (MVPs) when you can. Quora Spaces is already gaining traction in organic search. Start small.

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How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves (Pod 606 + Video)

SaaStr

Minimum Loveable Product, not Minimum Viable Product. Try this thought experiment: Imagine being asked, for the 10,000th time, to explain your motivation for what you do. Reevaluate whether your service is still essential to them if the customers don’t want to pay any longer. Motivation.