Martech

NOVEMBER 30, 2021

Being authentic and serving your users. The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on). When possible, advertising should complement your content, not distract from it.

E-commerce 103

E-commerce Objectives and Key Results Healthcare UX 103

PandaDoc

OCTOBER 3, 2023

When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs. E-commerce platforms selling thousands of items, for instance, simply can’t be supported by human-powered dynamic pricing.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

APRIL 23, 2019

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. Here is the actual workflow on Amazon’s mobile commerce application: Done and done. To improve the UX of your checkout process: Make the “Add to Cart” function clear. Think about it. revenue growth.

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Another example is here in this blog.

B2B 120

B2B User Experience E-commerce B2C 120

ConversionXL

APRIL 6, 2016

C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Viljo Vabrit: Using Urgency to Boost E-commerce Conversions. Teams with low traffic.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77