Thu.May 01, 2025

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Client Centered Selling: What It Is and Why It Works

Anthony Cole Training

Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service. It focuses on building long-term relationships and providing solutions that empower customers to achieve their desired outcomes.

Clients 194
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If your value prop sounds like everyone else’s, you’ve already lost

Martech

Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.

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Self-Awareness: The Hidden Sales Skill

Sales Gravy

Here's the brutal truth: Self-awareness is the ultimate sales skill. We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break. Self-awareness is the lever that separates ethical, high-performance sellers from out-of-touch order takers. If youre not self-aware, youre leaving money on the table and damaging trust.

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A 10 Point Checklist for Hiring Your First Few Sales Reps

SaaStr

Your first few sales reps have to be … different. A bit of a product savant. A passion for the product and space that almost doesn’t make sense. And someone you can trust with your few, precious leads. "That early sales team … they have to be product gurus. They have to be product experts" @lennysan + @jasonlk pic.twitter.com/kWdOBxtnjz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 23, 2024 Here’s a checklist to get it right: 1.

Trust 104
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Your top B2B YouTube ads questions – answered

Martech

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms.

B2B 111
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Clari: The Top 10% of Reps Close 65% of Revenue. And The Bottom 50%? Just 7.6%

SaaStr

So Clari put together the data that I’ve known and so many of us have known for a long time in B2B sales, across 10,000,000 opportunities it analyzed: The best reps can closed 2x-9x more than “ordinary” reps. And the bottom reps often close close to nothing. Clari found across 10 million sales opportunities: The Top 2% of reps close 37% of all revenue The Top 10% close 65% The Entire “Bottom 98%” close just 63% The Bottom 50% close just 7.6% More on the math behind

Closing 77

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AI-powered martech releases and news: May 1

Martech

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out some updates for GPT-4.o and users were not pleased. “It’s been feeling very yes-man like lately…” “Undo it please. The weird follow-up questions, the cringey attempt at being relatable, the sycophancy dialed up to 11 and the god damn emoji are all unbearable.” The updates were unrolled quickly, with OpenAI CEO Sam

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Dear SaaStr: How Do I Write a Great Cold Email To VCs?

SaaStr

Dear SaaStr: How Do I Write a Great Cold Email To VCs? If youre going to cold email SaaStr Fund or any VCyou need to make it amazing. Startups I invested in from cold email from founder: Salesloft (exited $2.4B) Talkdesk ($10B) Pipedrive (exited $1.5B) Logikcull (exited $270m) Owner Mangomint etc. I mean it can work Take your shot. Just make it great. — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 2, 2024 A great cold email can absolutely work, and does work.

Growth 64
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Build It Free. Prove It Fast. Then Charge.

Predictable Revenue

The best startups dont start with brainstorming. They start with pain. Anirudh didnt invent a new market. He spotted a painful inefficiency The post Build It Free. Prove It Fast. Then Charge. appeared first on Predictable Revenue.

Sales 52