Iannarino

MARCH 4, 2023

B2B salespeople have been taught and trained that their company and their offerings are what make them different from their competitors. The marketing function of most sales organizations provide sales reps with a stunningly beautiful slide deck to accompany the salesperson's first meeting. This slide deck and the conversation answers the question “Why us?

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B2B Sales Conversion Meeting 272

Salesforce

MARCH 4, 2023

The data is always talking. It’s our job to listen. With the pandemic impacting countless industries, the story data tells keeps shifting. Is your sales pipeline generating enough leads? Tracking can help you figure out why. Are deals remaining open for too long? The numbers will tell you if it’s time to run a promotion. To keep afloat in these times, sales leaders need to have access to reliable data, and these sales management dashboards can help.

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Territory Pipeline Sales CRM 98

Eliminate Your Competition

MARCH 4, 2023

In the world of sales and marketing, there is a principle known as the “Rule of 7.” The Rule of 7 is a principle that states that a prospect needs to see or hear a message at least seven times before they take action. The idea behind the Rule of 7 is that a prospect must be exposed to a message multiple times before being motivated to take action.

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Prospecting Retail Strategize Campaign 59

Heinz Marketing

MARCH 4, 2023

By Sheena McKinney , Business Operations and Marketing Assistant at Heinz Marketing In any category of apps, there are just so darn many to choose from. It’s easier than ever to find reviews and comparisons with a simple search. And even more powerful with sites like G2. I heard about Dropdeck when watching a video from another app company who showed how you can quickly create “designed” slides, save it as a PDF and turn it into freebie, lead magnet.

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Presentation Engineering Technology Technology 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Salesforce

MARCH 4, 2023

If you’re a business owner or if you interface with customers, you’ve probably heard the term “CRM” bantered around. But what is CRM, and what does CRM do? And more importantly, what can a CRM do for your business to help it grow? What is CRM? CRM stands for Customer Relationship Management , and it’s a technology for managing and supporting customer relationships.

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CRM B2C Commission Finance 98

Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it.

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B2B Referrals Sell Cross-sell 52