Fri.Jan 24, 2025

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

As typical, I was sitting with a leadership team reviewing their performance. The RevOps exec, displayed the organization’s performance dashboard. We’ve all seen them, all sorts of graphics with dials, red lights, row after row of numbers. I counted, this dashboard was tracking over 30 items. There was lots of discussion about various numbers, usually the resolution was, “We have to do more… ” Finally, the CRO asked for my view.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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The Continuing Decline Of Our Expectations….

Partners in Excellence

Over the past several weeks, I’ve been involved in a number of very disparate conversations. Mostly, focused on various aspects of our business, GTM, selling and other strategies. They all tended to look at various issues around performance, how we attract and engage customers, how we service and develop them. While each one of them has been fascinating, there has been a common underlying theme in all of them.

GTM
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Charting the High Seas of Sales: Challenges in the Cruise Line Industry

Sales Pop!

As a sales leader for a cruise line, you’re no stranger to the thrill of mapping uncharted waters. But with changing consumer trends, increased competition, and regulatory pressures on the horizon, it’s more important than ever to stay ahead. In this comprehensive blog post, we’ll delve into the particular challenges facing sales leaders at cruise lines and provide actionable advice and insights for fueling sales growth and revenue.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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My Experience Reviewing 10 Best Email Marketing Software

G2

I tested 10 email marketing tools to see which are worth the money in 2025. The list is based on my experience with the software interface and features.

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How to be a Consultative Sales Coach

Anthony Cole Training

Most sales managers spend less than 10% of their time coaching their people, and only one-third coach their people on a weekly basis. Yet, the coaching competency is the most critical part of a sales manager's responsibilities. It is also the most difficult skill set to learn and master. And remember, not all coaching is effective. The very skill of coaching is a fine art, and the ability to be consultative in nature adds complexity.

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Imagination Grooms Robust Growth When We Embrace It

Sales Pop!

Many people think of quitting when they face seemingly insurmountable setbacks. Worse, for some, a life-altering dilemma can threaten their futures. But no matter the route of our life journey, a strong mindset dedicated to overcoming obstacles , including injuries, can lead us down a path we never envisionedand all for the better! Good Health and A Positive Mindset We cannot allow the negativity of others to enter our mindset.

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6 Best Terminal Emulators I Recommend for Any Skill Level

G2

I tested the 6 best terminal emulators for their user-friendliness and feature-packed options. Check out my review to choose the right one for your needs.

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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

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I Tried 9 Best Onboarding Software for HR Teams: Results Inside

G2

I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days here. Like most new hires, I felt a mix of excitement and nerveseager to hit the ground running but overwhelmed by the sheer amount of information coming my way. Thankfully, the onboarding process was seamless, and I felt right at home within no time.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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How to use modern language models for enhanced sentiment analysis

Martech

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

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14 Best Property Management Software I Tried and Liked (2025)

G2

Explore my top picks for the best property management software of 2025, perfect for managing portfolios of any type, be it residential, commercial, or big.

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Marketing automation vendor Act-On acquired for $53 million

Martech

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns.

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I Tested 9 Best Expense Management Software, Go Try Them

G2

Looking to manage business expenses? Explore the best expense management software solutions I selected after testing numerous tools for business finances.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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It’s 2025 And Even Salesforce’s Sales Team is Kind of Phoning It In (At Least Some Of It)

SaaStr

So below is an email I got from the Slack team at Salesforce. Its just mid. Its pretty bad. Even in 2025. Even with AI and Salesforces $300+ Billion market cap behind it: Lets break down a few mid things: Only 2 times to talk provided. I understand some argue this is a good tactic but its pretty mid when I didnt even ask for a meeting. Zero personalization.

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7 Best Hotel Management Software: My Honest Review

G2

Managing hotel operations is no small featcoordinating bookings, guest requests, staff schedules, and last-minute changes can leave even the most experienced hotel managers feeling overwhelmed.

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SaaS Growth in 2025: What Paddle’s $36B ARR Dataset Tells Us

SaaStr

The days of easy money and explosive growth are mostly behind us. But that doesn’t mean you can’t still grow fast – you just need to be smarter about it. Paddle’s CMO Andrew Davies and Pricing Strategist Vivian Shao joined us at SaaStr Annual to do a deep dive on growth metrics across 4,000+ B2B companies. Here’s what Paddle’s seeing across their 4,000+ software customers: The Reality Check on Growth Growth has stabilized (read: slowed) as interest rates rose