Iannarino
OCTOBER 24, 2022
My first sales job was delivering newspapers. I knocked on people's front doors and asked them to subscribe to the newspaper. When they said no, I asked them to subscribe to the Sunday paper. My 12-year-old self must have felt the dopamine drip from hearing yes and being handed money, something I had too little of. Like Pavlov's dog, I made the connection between asking a prospect to buy something and acquiring money.
Veloxy
OCTOBER 24, 2022
As a sales manager, you have a crazy number of options to choose from to build the ultimate sales tech stack. It was recently found that 67% of sales teams have 4 to 10 sales tools in their tech stack. This is great, however, B2B sales teams are struggling with low team adoption and unclear ROI. Why? The sales tool market is in the hundreds, if not the thousands.
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SaaStr
OCTOBER 24, 2022
So this is a simple post, it would almost do better as a Quora answer, if folks still really read Quora. But I thought it was worth writing up, because what’s happening on Twitter and the internet these days is confusing on many levels. And one of the most confusing thing is that: Many of the best SaaS and Cloud companies. That are growing really quickly and.
Partners in Excellence
OCTOBER 24, 2022
Get your minds out of the locker room! I’m talking about your Sales Stack! Is it big enough, is it bigger than others in your industry? I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. Apparently, at least according to them, the secret to sales success is the number of sales technology tools an organization deploys–less the strategies the organ
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
SaaStr
OCTOBER 24, 2022
Dear SaaStr: We Have 4 Co-Founders. How Many Should Be on the Board? Here is my uber-recommendation: No matter how many founders you have, only 1-2 should be in the key decision-making capacity. Any more than that is just going to create way too much confusion and decision paralysis. This is different from equity split. However you split equity, so be it.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
OCTOBER 24, 2022
“If people want to demo… give them a demo. Period.“. Breezy Beaumont had unknowingly sparked a controversial debate —one that gathered over 4,500 reactions and nearly 1,000 comments on how B2B software sales should be done. Echoing Beaumont, Chili Piper’s Arthur Castillo commented: “Too many companies are forcing buyers down their sales process vs. meeting customers where they are at and allowing them to buy at their pace.”.
Salesforce
OCTOBER 24, 2022
Everyone’s a winner at Astro’s Halloween carnival! Get your costume on The fun doesn’t stop when the carnival ends Come one, come all! Step right up, step right up! Have you heard what’s happening in the Trailblazer Forest? Astro is setting up a Halloween carnival. Help them set the spooky scene by earning your limited-edition Trick or Trailhead badge today.
Search Engine Land
OCTOBER 24, 2022
The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made downstream in the campaign creation. Instacart says that “by minimizing the choices you have to make when creating campaigns this new framework streamlines the process.
SaaStr
OCTOBER 24, 2022
Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
OCTOBER 24, 2022
Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new examples of why a video ad may be disapproved.
Sales Hacker
OCTOBER 24, 2022
Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.
Search Engine Land
OCTOBER 24, 2022
Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. . In Content creation: A psychological approach , I provided a sample of the psychological classifications that we have used, experimented with and tested. In this article, we’ll take a deep dive into psychological profiling for better content creation, including: Classifications of personas.
Hubspot
OCTOBER 24, 2022
If the last two years have taught us anything, it's the importance of staying agile. The same is true in sales. As a sales leader, part of staying agile is recognizing the trends unfolding around you and pushing your team ahead of the curve. HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them.
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Search Engine Land
OCTOBER 24, 2022
A content audit is the act of taking inventory of your content to understand it on two levels: How it’s working together as a whole (the bird’s eye view). How each piece is working individually (the view from the weeds). It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a smart and strategic way to review your past content efforts and get a clear view of how they help (or hinder) your goals.
Gong.io
OCTOBER 24, 2022
Is your sales team ready to enter the big league? . Enterprise sales are the ultimate goal for many B2B sales teams. They provide tremendous value but come with a unique set of challenges. And just because your team is good enough to sell to small businesses doesn’t mean they can cut it with enterprise buyers. . The enterprise sales process is long, complicated, and resource-intensive.
Heinz Marketing
OCTOBER 24, 2022
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Martech
OCTOBER 24, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This is part 9. There are links to all the articles at the end of the post. In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Now we’re going to look at the GA4 Setup Assistant in GA4 itself.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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