Wed.Oct 23, 2024

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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). Needless to say, he succeeded. At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B in revenue.

Customers 123
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Google Performance Max gets new AI-powered video creation, asset testing

Martech

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration. Enhanced video creation capabilities.

Campaign 119
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How Nimble CRM Integrates & Automates Prospecting on LinkedIn

Adaptive Business Services

Time flies and I’m guessing that it has been close to 10 years since LinkedIn decided to close its access doors to most third-party applications including Nimble CRM. Shortly thereafter, they did authorize limited access to a few enterprise level CRMs providing that you have the right LinkedIn premium account. What about smaller companies and solopreneurs with budgets to match?

CRM 62
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The age of personalization: How to prepare when nobody’s prepared by Optimizely

Martech

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Highspot Launches First and Only GTM Enablement Platform

Highspot

Company unveils new AI-driven product advancements that help customers successfully take products and services to market as the Highspot platform crosses 20 million connected users SEATTLE, October 23, 2024 — Highspot , the only GTM enablement platform, today announced its Fall ‘24 product release, delivering the first unified platform for go-to-market (GTM) productivity.

GTM 52
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M&A activity increases in martech sector, while investment, new products slow down

Martech

The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech Innovation Report. New product announcements decrease in Q3 2024 CabinetM saw a slight downturn in ne product announcements since last quarter with the number dropping to 72 in Q3 2024.

Product 119

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Highspot and Corporate Visions Announce New Integrations

Highspot

Corporate Visions’ Research-Backed “Great 8 ” Competency Map and Skills Coaching Samples Will Be Complementary Content in Highspot’s New Skills and Competency Capabilities SEATTLE, WA – October 23, 2024 – Highspot, the only GTM enablement platform, and Corporate Visions, the leading evidence-based sales skills consulting, training, and coaching solutions company, today announced new integrations that deepen the companies’ joint value for just-in-time training and always-on coaching.

GTM 52
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Find the source – Know the urgency

Engage Selling

“Turn a situation or problem upside down. Look at it backward.” —Charlie Munger Top sellers in today’s marketplace are masters of many things: among them is the ability to … The post Find the source – Know the urgency first appeared on Colleen Francis - The Sales Leader.

Sales 62
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Why Activity Isn’t Selling: The Shift to Value Creation in Modern Sales

Iannarino

Engaging in sales activities isn't the same as selling. Real sales happen when you're working with decision-makers to create value and establish trust.

Sell 304
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How to Build an Effective Sales Meeting Agenda

RAIN Group

Ask your sellers if they enjoy attending sales team meetings and you may hear things like, “They’re a waste of time,” “The meetings are monotonous,” “I’m sick of being talked at,” and “I don’t understand why I have to attend.” Most sales team meetings miss the mark.

Meeting 104
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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6 Real-World Examples of Business Intelligence in Action

G2

Data is the lifeblood of business success. However, simply having access to massive amounts of data is not enough. The real challenge is transforming those datasets into actionable insights that can drive growth, optimize business operations, and elevate decision-making.

Growth 98
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Are You Forcing Your Customers to Drive Multiple Cars At The Same Time?

Membrain

I was in Italy recently for my birthday. It was a big birthday for me, and I celebrated by inviting my extended family to come with me. This meant I needed to hire not only a car for myself (a BMW M4 cab,) but also two vans to accommodate the larger group.

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ChatGPT's Decline? Nitin Dhamelia on Data Accuracy and AI Investment Strategies

G2

Did ChatGPT really lose billions of users to Gemini? A Financial Times article from September 2024, which is now corrected and reads differently, supported by Goldman Sachs data, claimed just that. Though this error was soon rectified, it could have had long-lasting impacts on marketing and AI budgets.

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Highspot vs SalesHood: The Definitive Comparison [October 2024]

SalesHood

Highspot vs SalesHood: one works better for large global sales teams, the other shines with its learning and coaching features. Learn more here!

Sales 52
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Decoding the Art of Skills Check with HackerEarth’s Sachin Gupta

G2

How can you hire effectively in the age of AI? Dive into insights by HackerEarth's Sachin Gupta on in-demand skills and recruitment trends. Read more.

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Seismic vs SalesHood: The Definitive Comparison [October 2024]

SalesHood

Seismic vs SalesHood: one works better for large enterprises with complex needs, the other shines with its learning and coaching features. Learn more!

Process 52
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YunoJuno’s CEO on Contractual Hiring in the Remote Work and AI Era

G2

Explore how the remote work era is transforming hiring practices, with contractual hiring becoming the new norm with the CEO of YunoJuno.

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How to streamline martech stack management using AirTable, Make and Slack

Martech

Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. How do we keep up? How do we keep track? How do we keep our budget in check? How do we keep our sanity? While there is no one-size-fits-all approach to managing martech in an age where the new tool spigot is wide open, one thing is obvious: If you don’t have a really good, easy-to-use system for evaluating, collaborating, deploying and managing your martech stack, you’re already falling

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling