Salesforce

OCTOBER 8, 2024

Today’s consumers encounter an unprecedented number of brands on a daily basis. Their purchasing decisions are influenced by value, trends, and quality, which make them more open to experimenting with new products and brands. This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers. To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in thei

Education

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

GTM

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. and U.K.

B2B

Search Engine Land

OCTOBER 8, 2024

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling out for U.S.-based merchants. Google wrote , “Video generation in Product Studio is currently only available for merchants in the US.

Product

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.

Campaign

Search Engine Land

OCTOBER 8, 2024

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in May.

Campaign

Veloxy

OCTOBER 8, 2024

Managing customer relationships effectively is more crucial than ever in today’s fast-paced, over-communicated business world. Salesforce Inbox is a business tool designed to streamline your email communication with clients and boost your sales productivity from your Outlook or Gmail interface. When you consider that 68.6% of business professionals rely on email as their primary communication tool, having an effective inbox solution becomes essential to your success as a sales profession

Objectives and Key Results

SaaStr

OCTOBER 8, 2024

Can you build a very large business within a single industry? Yes, you can. How? At the last Workshop Wednesday , Slice CRO Loren Padelford answered questions on how to build a vertical SaaS company for SMBs and create a massive TAM opportunity. Loren is in month six at Slice and previously worked at Shopify pre and post-IPO, Podium , and Bill.com. For context setting, Slice has over $100M in revenue and tens of thousands of customers in their platform.

Sell

Search Engine Land

OCTOBER 8, 2024

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Whether you work for an agency specializing in home services or handle marketing in-house, finding cost-effective strategies is crucial.

Service

Salesforce

OCTOBER 8, 2024

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels stand as the conduits that connect companies to their customers. Think of them as the highways of commerce, guiding goods from production lines to the hands of consumers.

Territory

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

SaaStr

OCTOBER 8, 2024

Dear SaaStr: How Do You Break Into VC and Become Great At It? Ask yourself how you will truly get into the best deals. How will you? This is > 50% of the job. Picking is part of it. But you have to get into the best deals first. Helping is part of it. But helping may not even matter much … if you get into the best deals. Being picked is part of it.

Sales Hacker

OCTOBER 8, 2024

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. He has worked with major brands like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to build and execute global SEO strategies that dramatically increase their visibility at scale. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company.

GTM