Mon.Jan 03, 2022

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Intellectual Humility and Curiosity

Iannarino

Learning Like Napoleon. When Napoleon was given command of the Italian Army, he was 26 years old. He requested every book on Italy, every map, and biographies of military leaders who had fought there before.

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3 ways marketers can build trust with data ethics

Martech

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous

Trust 140
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Trending Sources

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4 ways data analysis can help you generate new ideas and optimize your content

Search Engine Land

If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap. Please visit Search Engine Land for the full article.

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What is marketing operations and who are MOPs professionals?

Martech

Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include: Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible and useful to marketing colleagues and others, e.g. sales and customer service.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Meta will remove targeting options for sensitive topics on January 19

Search Engine Land

Campaigns can continue to deliver to impacted targeting options until March 17, 2022. Please visit Search Engine Land for the full article.

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Good morning: Welcome to 2022

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we at MarTech and Third Door Media wish you all a very successful, healthy and fulfilling 2022.

More Trending

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CES and NRF try to stay the course

Martech

Two major upcoming live events are trying to stay the course as experts predict the Omicron wave will peak in mid-January. CES, the major tech trade show originally scheduled for January 5 through 8 will, now close one day early die to COVID-19 concerns. “The step was taken as an additional safety measure to the current health protocols that have been put in place for CES,” said the Consumer Technology Association in a release.

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It’s A New Year, What Should We Be Asking Ourselves?

Partners in Excellence

It’s a New Year. Somehow, even if we don’t believe in New Year resolutions, we use the New Year as a moment to refocus and reset. For those organizations on a calendar fiscal year, it’s a restart—new goals, quotas, perhaps shifted priorities. Even for those organizations with a different fiscal year, subconsciously we tend to reflect and reset much of what we to.

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Prospecting Bootcamp: How to Manage Your Prospecting Calendar in 2022

JBarrows

The post Prospecting Bootcamp: How to Manage Your Prospecting Calendar in 2022 appeared first on JB Sales.

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5x your sales pipeline in 30 days with these 5 daily tasks

KO Advantage Group

What’s scarier than staring at a virtually empty pipeline after coming back from a break? I’ll wait. In traditional sales teams, this often led to management telling the team just to go “knock on doors” or “make more cold calls”. But as this post covered, both of those methods are already dead. What activities will pay off? And what should we focus on to get the greatest result?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Use CRM Payments to Streamline the Sales Cycle and Delight Customers

Hubspot

Your CRM manages customer and lead relationships and provides context about their challenges, goals, stage of the buyer’s journey, past conversations, purchase history, and more. If you’re a HubSpot user , your CRM is also connected with your sales, service, marketing, and operations software. Meaning your CRM can power your entire business. But what about your online business and your need for conducting payments?

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Saleshandy Connect – Prospecting Made Easy!

SalesHandy

Here’s something exciting that is about to make your prospecting 10x easier! We have launched Saleshandy Connect, a prospecting tool specifically designed to help your prospecting efforts. With Saleshandy Connect you get: Higher conversion rates, verified prospect list and accelerated organizational growth. All you need to do is simply install the Google Chrome extension, and we will work our magic and deliver verified email addresses to you in a matter of seconds (this is true!).

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The Secret to Success: Making Promises You’ll Actually Keep

Sell Or Die

In this episode of The Sell or Die Podcast, we are talking about all things new year’s resolutions, goals, intentions, and most importantly: promises. The promises we make to ourselves are the ones that are hardest to keep, but they also say a lot about how we carry through with other goals and intentions. For those reasons, it’s important to gain an understanding of how you can set yourself up for success with the promises you make.

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Saleshandy Connect – Prospecting Made Easy!

SalesHandy

Here’s something exciting that is about to make your prospecting 10x easier! We have launched Saleshandy Connect, a prospecting tool specifically designed to help your prospecting efforts. With Saleshandy Connect you get: Higher conversion rates, verified prospect list and accelerated organizational growth. All you need to do is simply install the Google Chrome extension, and we will work our magic and deliver verified email addresses to you in a matter of seconds (this is true!).

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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2021: Outreach's Year in Review

Outreach

While we know significantly more than we did a year ago, the world still feels unpredictable in many ways – including the rise of a new kind of sales force. What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. We are nothing without your incredible partnership.

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An Agile Approach to Sales Enablement Content

Sales Hacker

Content is the cornerstone of sales enablement, but creating it is a massive headache. In order to create quality content , you need talent, tools, and time – lots of it. Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. Adopting tools like an animated video maker can certainly help. To meaningfully speed up your content creation process without sacrificing quality or quantity, though, you also need to look closely at how your team ap

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SaaS Start-Ups: Buck Up – It Really Does Get Easier. Or At Least — You Get Better.

SaaStr

One of one top engineers at Adobe Sign / EchoSign, who had strong experience both in consumer internet and enterprise internet, told me a while back the #1 reason he disliked SaaS / enterprise — it never gets easier. His point was, once you solve the problems for Big Customer #1, then you get 10 more Big Customers. Which is ten more problems.

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13 Ways Revenue Leaders Can Deliver Growth in the New Year

Salesforce

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. It’s time to #ThinkOutsidetheQuota. That’s why we tapped frontline sales leaders to help.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr