Sales Pop!

FEBRUARY 11, 2025

The sales profession can teach us excellent life lessons when we allow it. We only earn a fraction of the business that we attempt. Our best foot forward is to remain calm and professional and remind ourselves that closed doors often lead us to better opportunities for growth. Experience Losing a client early in a sales career or business endeavor can be nerve-wracking and lead to the idea of quitting.

Growth 295

Growth Closing Legal Technique 295

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

B2B 137

B2B Engineering Education Lead generation 137

Sales Gravy

FEBRUARY 11, 2025

Ellie in Galveston, Texas, faces a scenario that many young sales professionals know all too well: How do you earn respect and project confidence when youre selling to people who are older and more experienced than you? Ellies question highlights a universal issue in sales. Whether youre dealing with age differences or expertise gaps, its easy to feel anxious if your buyer is decades older or has been in the industry for a long time.

Sell 84

Sell Pipeline Prospecting Trust 84

Iannarino

FEBRUARY 11, 2025

Struggling to book meetings? Drowning in bad leads? Its time to fix your broken lead generation B2B strategy before your sales team quits. Keep reading!

Lead generation 221

Lead generation B2B Pipeline Meeting 221

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Sales Gravy

FEBRUARY 11, 2025

Ellie in Galveston, Texas, faces a scenario that many young sales professionals know all too well: How do you earn respect and project confidence in selling when youre dealing with people who are older and more experienced than you? Ellies question highlights a universal issue in sales. Whether youre dealing with age differences or expertise gaps, its easy to feel anxious if your buyer is decades older or has been in the industry for a long time.

Sell 52

Sell Pipeline Up-sell Prospecting 52

Iannarino

FEBRUARY 11, 2025

Unlock the secrets to hitting $1M in sales with Anthony Iannarino Sales Training. Stop chasing weak leads and start closing like a pro with elite techniques.

Technique 192

Technique Sales Closing Growth 192

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers.

GTM 83

GTM Pitch Up-sell Contact 83

G2

FEBRUARY 11, 2025

Having led a nonprofit dedicated to sending sanitary pads to areas facing scarcity, Ive personally navigated the challenges of managing shipments and ensuring each parcel reaches its destination with the right information.

52

52

Neuromarketing

FEBRUARY 11, 2025

For Neuromarketing readers, it’s not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated that people’s brains experience more pleasure when they think they are drinking a $45 wine instead of […] The post Why Expensive Wine Tastes Better appeared first on Neuromarketing.

Price 147

Price 147

SaaStr

FEBRUARY 11, 2025

We have a HUGE announcement that we can’t keep secret any longer. This year, we’re partnering with Mayfield AI to bring you the AI Demo Stage and Pitch Competition to SaaStr Annual 2025: May 13-15 in the SF Bay Area. You could win $500K – $5M in funding from Mayfield AI Garage!! That’s right. This is epic opportunity to showcase your AI Startup.

Pitch 122

Pitch Presentation 122

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.

A/B testing 119

A/B testing Trust Campaign Clients 119

SaaStr

FEBRUARY 11, 2025

Iconiq is one of the leading growth investors in B2B leaders and it has one of its latest reports out here on Efficiency & Growth in 2025. Two data are perhaps most helpful for founders. First, what’s the bar for top quartile growth among venture-backed B2B start-ups? At $25m ARR, the answer is: 100% growth 110% NRR 0.9x Net Magic Number (pretty efficient) $230,000 in revenue per employee (again pretty efficienct) Second, in the age of AI, how much faster are start-ups saying they are

B2B 103

B2B Growth Start-ups 103

Martech

FEBRUARY 11, 2025

Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, Im always talking with clients about this! So lets dive into actionable strategies you can use to streamline workflows, boost attendance and deepen post-event engagement all while keeping your tech stack simple. Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters.

CRM 104

CRM Lead generation Engineering Consult 104

Salesforce

FEBRUARY 11, 2025

When you get set up in Salesforce, adding users is an anticipated step. After all, your users are the ones who will be entering data in Salesforce and using it the most. This said, granting a user login credentials is one piece of the puzzle, and adding users without considering what type of access they need can produce headaches down the road. Get the full user management scoop via this User Management Trailmix on Trailhead, our free, hands-on learning platform.

Real Estate 96

Real Estate Service Start-ups Customers 96

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