Iannarino
FEBRUARY 25, 2023
Over time, B2B selling has changed and become increasingly more complex. A large part of the changes in how we sell in the 21st-century result from the difficulty companies have making decisions around the things they buy.
Sales Pop!
FEBRUARY 25, 2023
You hear reminders fairly often not to become the victim of a scam. Some scams target the elderly, travel scams, tax scams, and many more that people fall victim to every day. But you may not be aware that cons aren’t solely focused on individuals. A whole con artist market focuses on luring businesses to share information and finances. Fortunately, there are ways you can protect yourself from getting scammed in the first place and commercial insurance policies to help you recover if you do fall
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SaaStr
FEBRUARY 25, 2023
Dear SaaStr: Does Raising Funding From VCs Limit Your Exit Options? While technically true, especially if you’ve raised a lot (as many did in the Boom Times of late 2020 to early 2022), I believe embedded in this thinking is some bad advice. VCs are expecting a positive return on their investment. They are wished for 100x their money (that’s what “makes a fund), hoping for at least 10x their money, OK with 5x, and will settle for 2x-3x.
Heinz Marketing
FEBRUARY 25, 2023
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 ways B2B companies can get out of a marketing comfort zone By Samantha Owens Pyle An article with ideas that have helped our B2B clients expand their thinking and find new ways to enhance their marketing strategies.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
SaaStr
FEBRUARY 25, 2023
Dear SaaStr: I Was Fired Without Cause. Should I Tell My Story Publicly? I get it. In a sense, it happened to me — once. But I’ve learned a few things: No one cares. They really don’t. It makes you look weak. No one wants to work with, or for, a weak CEO or VP. There aren’t always 2 sides to every story per se, but it’s often nuanced. You’re often at least 1% at fault, or at least not perfect.
Search Engine Land
FEBRUARY 25, 2023
Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. However, when April came, the general consensus was that Mobilegeddon was fairly insignificant , for all the hype and panic their Feb. 26 announcement created.
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