Partners in Excellence
JANUARY 2, 2025
Reading a fascinating article in the NYTimes, Giving Kids Some Autonomy Has Surprising Results , got me thinking. What if we give our people more autonomy in how they manage their deals, days, what they do? In the past 5-7 years, we’ve seen a movement to be completely prescriptive with our people and their activities. We script every conversation, yet the customers we are engaging don’t have the same script.
Martech
JANUARY 2, 2025
Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.
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SaaStr
JANUARY 2, 2025
SaaStr Annual 2025 ticket sales in December: 181% of 2024 SaaStr Annual 2025 ticket sales overall so far: 156% of 2024 We'll see where we end up, but … SaaS is Back!! pic.twitter.com/5vlHiRmeCz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 2, 2025 So one of our themes (and memes) is that SaaStr is Back. It’s a new SaaS, a different SaaS, and AI-fueled SaaS, but it’s back.
Hubspot
JANUARY 2, 2025
Like most people, my first real experience with AI was when ChatGPT was launched in 2022. At first, I was simply amazed by the wealth of knowledge it could provide. However, I soon realized that the true power of AI for entrepreneurs wasn't in accessing information but in how its capabilities could be applied across multiple use cases. The potential wasnt just exciting it felt limitless.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
SaaStr
JANUARY 2, 2025
Dear SaaStr: What was your first meeting with a VC like? My first meeting with a VC … It went really well. In fact the very first VC I ever pitched as a founder offered to fund us tentatively with $5m by the end of the first meeting! And then I blew it. What happened? Well, first the intro was from an ex-boss, so I had a strong warm referral.
Force Management
JANUARY 2, 2025
As we wrap up another year of insightful conversations and invaluable lessons, we're excited to share our top podcast episodes of 2024. The Revenue Builders Podcast has continued to bring you the best in sales strategies, leadership insights, and industry trends, featuring some of the most influential voices in the field. From uncovering the reasons behind failed deals to exploring the journey of sales leadership, our episodes this year have been packed with actionable advice and inspiring stori
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 2, 2025
Feel like your marketing team is drowning in analytics reports? Youre not alone. Data surrounds todays marketers, making it difficult to understand how to connect business problems to the data that offers a solution. One use case for web analytics data is reducing customer friction points. In a presentation at the Fall MarTech Conference , Julie Jones, product manager at Baylor Scott & White Health, demonstrated for marketers how to create an actionable list of events they need to track and
G2
JANUARY 2, 2025
In a fireside chat at G2 Reach with Theory Ventures' General Partner Tomasz Tunguz, G2 CEO Godard Abel explores how AI agents are poised to fundamentally reshape enterprise software.
Martech
JANUARY 2, 2025
Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. In a presentation at the Fall MarTech Conference , Melissa Reeve discussed the “middle-out” strategy, a way to drive successful change in marketing.
Martech
JANUARY 2, 2025
There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but its non-technical expertise that really makes a difference. I do a lot of performance testing with my clients, and I always follow scientific method. Heres a primer on scientific method, along with a deep dive into one of its core elements: hypotheses.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
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