Partners in Excellence

JANUARY 2, 2025

Reading a fascinating article in the NYTimes, Giving Kids Some Autonomy Has Surprising Results , got me thinking. What if we give our people more autonomy in how they manage their deals, days, what they do? In the past 5-7 years, we’ve seen a movement to be completely prescriptive with our people and their activities. We script every conversation, yet the customers we are engaging don’t have the same script.

Pipeline 127

Pipeline Government Education Conversion 127

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 119

Retail Networking Transportation Hospitality 119

Force Management

JANUARY 2, 2025

As we wrap up another year of insightful conversations and invaluable lessons, we're excited to share our top podcast episodes of 2024. The Revenue Builders Podcast has continued to bring you the best in sales strategies, leadership insights, and industry trends, featuring some of the most influential voices in the field. From uncovering the reasons behind failed deals to exploring the journey of sales leadership, our episodes this year have been packed with actionable advice and inspiring stori

Conversion 145

Conversion Sales 145

SaaStr

JANUARY 2, 2025

SaaStr Annual 2025 ticket sales in December: 181% of 2024 SaaStr Annual 2025 ticket sales overall so far: 156% of 2024 We'll see where we end up, but … SaaS is Back!! pic.twitter.com/5vlHiRmeCz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 2, 2025 So one of our themes (and memes) is that SaaStr is Back. It’s a new SaaS, a different SaaS, and AI-fueled SaaS, but it’s back.

Sales 115

Sales 115

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

JANUARY 2, 2025

Feel like your marketing team is drowning in analytics reports? Youre not alone. Data surrounds todays marketers, making it difficult to understand how to connect business problems to the data that offers a solution. One use case for web analytics data is reducing customer friction points. In a presentation at the Fall MarTech Conference , Julie Jones, product manager at Baylor Scott & White Health, demonstrated for marketers how to create an actionable list of events they need to track and

Customers 118

Customers Contact Presentation Service 118

SaaStr

JANUARY 2, 2025

Dear SaaStr: What was your first meeting with a VC like? My first meeting with a VC … It went really well. In fact the very first VC I ever pitched as a founder offered to fund us tentatively with $5m by the end of the first meeting! And then I blew it. What happened? Well, first the intro was from an ex-boss, so I had a strong warm referral.

Pitch 111

Pitch Meeting Referrals Price 111

G2

JANUARY 2, 2025

In a fireside chat at G2 Reach with Theory Ventures' General Partner Tomasz Tunguz, G2 CEO Godard Abel explores how AI agents are poised to fundamentally reshape enterprise software.

Conversion 59

Conversion 59

SaaStr

JANUARY 2, 2025

Have we lost interest in investing in the human side of sales? Not in hiring sales execs themselves, but in giving them more tools to be more efficient. It sort of seems like it. AI has hardly rendered the sales professional obsolete. Not yet, at least. Salesforce itself is hiring 2,000 sales execs this year to sell its AI platform, AgentForce. Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI At most B2B companies, 35%+ of the headcount is in sales and i

Up-sell 132

Up-sell B2B Engineering Technology 132

Martech

JANUARY 2, 2025

Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. In a presentation at the Fall MarTech Conference , Melissa Reeve discussed the “middle-out” strategy, a way to drive successful change in marketing.

Finance 120

Finance Technology Technology Presentation 120

Martech

JANUARY 2, 2025

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but its non-technical expertise that really makes a difference. I do a lot of performance testing with my clients, and I always follow scientific method. Heres a primer on scientific method, along with a deep dive into one of its core elements: hypotheses.

CTR 112

CTR Click Through Rate Campaign Presentation 112

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact