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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Support on pipeline movement. Access to more data.

GTM 95
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. You should provide content and sales support to give the customer the resources to succeed.

Growth 112
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Rethinking The Sales Process

Partners in Excellence

We are seeing a profound shift in buying, with customers preferring digital engagement channels to sales engagement. I am beginning to explore what this means for our overall engagement strategies, moving from a sales led, digitally supported to a digitally led, sales supported process.

Process 98
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Buyer Enablement: Definitions, Examples, and Best Practices

Highspot

Most sales organizations are built to support salespeople, whether that’s funneling content requests to marketing, to determining which sales support functions you invest in. This way, every action you take to enable sales will, by default, enable your buyers to purchase. Advise, don’t sell.

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What is Revenue Intelligence? Why Gong Pioneered The Category in 2019

Gong.io

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62
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The Ultimate Guide to a Career in Sales

Hubspot

It's important for this role to educate prospects and follow up once a sale is closed to maintain customer satisfaction and encourage repeat buyers. As a result, inside sales reps typically have a hybrid compensation package that includes a base salary and commission. Best Degree for a Sales Career.