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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

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Demand gen vs. lead gen: Have we reached a final verdict?

Martech

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

5 Ways to Build (and Lose) Credibility in Your Sales Emails Why is it Important to Align Your GTM Team? Speaking of marketing and emails, and in the “for what it’s worth category,” I counted the number of unsolicited emails from people and companies offering to provide the best lead generation program ever.

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What’s new and what’s working, in B2B channel partner marketing

Martech

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. Their cultures, and values, are often different.

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8 Revenue Enablement Strategies That Get Results

Highspot

Use educational content, such as blogs and whitepapers, that informs and helps them better understand their situation. Optimize your sales process by mapping each step, from lead generation to negotiation and closing, and finding and removing bottlenecks. This ensures all team members are confident and competent.

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What is Revenue Enablement?

Highspot

This includes lead generation programs, content marketing, and support for sales in the form of leads and market intelligence. The goal is customer retention by providing support, education, and services that ensure customers achieve their desired outcomes. This functionality enhances lead generation and nurturing.