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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. ” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials. Let’s consider search engines first.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

What are the three techniques used in predictive analytics? Conclusion Understanding Predictive Analytics Predictive analytics, a blend of advanced statistics and data mining techniques , is like a fortune teller for your business. Linear regression is one commonly used technique in predictive modeling.

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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. Autodesk creates 3D design, engineering, and entertainment software, and their biggest challenge is figuring out how to get people to use their trial more.

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The Ultimate Guide to Advertising in 2018

Hubspot

Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make for quality advertising. It’s primary purpose is to entertain and inform, although agoda is referenced a few times throughout the content. Consider Westinghouse Electric's "We Can Do It" ad …).

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content. This Wendy's Twitch stream event, which one a Gold Clio, is a fascinating and innovative way of spreading brand awareness while entertaining your prospective customers. Get the joke?

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How to Write a Job Ad That Excites Candidates

Hubspot

General Electric, for example, did a nice job with the latter in their branding campaign commercials. Throughout your journey to grow our brand’s audience and reach, you’ll be responsible for: Sculpting informative, entertaining, digestible articles that audiences can’t stop reading. The Final Thought.