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Mastering NLP for modern SEO: Techniques, tools and strategies

Search Engine Land

The limitations of outdated latent semantic indexing (LSI) techniques. Instead, it sends a message to a low-level program, which instructs the computer on how to manipulate and process electrical signals coming from the keyboard. The thing is, Google isn’t using a 1980s library technique to rank content.

Technique 125
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The Role of Urgency in Selling

Adaptive Business Services

One of the techniques often discussed in selling is that of creating a sense of urgency in order to move a client from the thinking to the acting stage. My background was in the electric sign industry and the benchmarks that needed to be met prior to the actual installation of the signage were many. As in … placing the order.

Sell 71
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Yes, And: How Learning Improv Made Me Better at Sales

Outreach

I started using all of the techniques and exercises I learned in improv classes and have become a student of people, emotions, and building storylines. I’m going to share all of my techniques and insights with you, and if you like them, you can always ask for more. In fact, if you keep reading, I’m gonna do just that.

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Are Remote Workers Better for Corporate Sustainability – Or Worse?

Salesforce

If you’re not factoring in the electricity I’m using as an employee to do business,” Bachman said, “you’re not really [calculating] the full scope of your emissions.”. However, over the last two years, Bachman said remote work soared to become the most important emissions factor companies needed to pay attention to. “If Get the guide.

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Big vendor risks: Friday’s daily brief

Martech

That’s a prioritization technique based on deciding what you Must Have, Should Have, Could Have plus Wow. The tool uses deep learning rather than standard machine learning — a technique that employs non-linear layering of algorithms to discover pattern recognition across large data sets. I’ll come back to Wow.

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From Print to Digital: The History of Content Marketing

Lead Fuze

” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials. This expansion led companies like Edison Electric Lighting Company – now known simply as Edison Electric – who originally focused on electric lighting, to delve into the world of print.

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How to survive a Google core update and come out on top

Search Engine Land

SEO siloing is a technique I invented in 2000 that groups like-content together based on how people search. The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools. Within each category, there are subcategories.