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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. This step more or less enables you to address every other one on this list.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

The CIENCE business model is People-as-a-Service. When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. They’re looking for your product and your service. Half-digital (e.g., containing an inquiry to connect with a person).

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

My first job was as a cashier and shelf stocker at a Brooks Pharmacy, a regional chain of retail pharmacies in New England. It is odd now to consider that many pizza stores back then only offered eat-in or take-out service. First Job: Statistical Analyst at Analytic Services (ANSER). "I Follow @andrewteman. I loved it.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

A low-end entry-level brand is one that's added to a brand portfolio to be offered at a lower price than the other products or services that portfolio covers. Its suite of brands includes drinks and edible products that cover a massive range of purposes, prices, qualities, and regional markets. General Electric.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

1) Healthcare. Healthcare. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. And what's incredibly important to people raising a family? 2) Manufacturing & Engineering.