ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

JUNE 26, 2019

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101

Product Electricity Launch Price 101

Martech

DECEMBER 1, 2023

You don’t buy an electric screwdriver to drive nails, do you? Optimizing your lead generation efforts Make sure to get the most out of your lead generation efforts with the following tips. Launch additional activities as needed, such as webinars, podcasts, etc.

Process 114

Process Customers Appointment Pharmaceutical 114

ConversionXL

JUNE 2, 2022

How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. Increased traffic from target accounts by 500%; Decreased time to close by 45%; 6X ROI; 10–15% more MQLs; 60% of all leads generated net new.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

ConversionXL

MARCH 11, 2020

Like most massive (read: faceless) B2B companies, General Electric sees Instagram as a way to build some goodwill toward the brand, so the company uses its IGTV channel to introduce its employees and take followers behind the scenes. In honor of its mobile app launch, Planable created a short, slick video: . Image source ).

B2B 113

B2B Education Promote Referrals 113

Hubspot

MAY 10, 2012

Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. That way we can, you know, drive traffic to our website and generate leads.

Networking 78

Networking B2B Lead generation Promote 78

Hubspot

APRIL 22, 2013

3) General Electric. Although Kinvey produces a variety of visual content, we especially loved its recent SlideShare, " 13 Tips For Getting the Most Out of a Hackathon ," because of its friendly, cartoonish design and the SlideShare form integration driving lead generation. 7) American Marketing Association.

B2B 78

B2B Electricity Education B2C 78